Report: How the China Tourism Boom is Transforming Australia
46% of Chinese visitors to Australia are repeat visitors - this is one of the key findings of the recently released report by L.E.K Consulting with the support of Australia China Business Council.
By undertaking a targeted survey of Chinese residents who have visited Australia in the past three years, L.E.K. Consulting has established that there are already very powerful links between Chinese tourism and other sectors of the Australian economy, which are not yet well understood.
This report quantifies the current and future potential economic impact of Chinese travelers to Australia and looks at what Australian tourism and related industries must do to remain competitive. Click here for the full report.
