Alibaba Launches Flagship Online Australian Wine Store
Chinese online retail giant Alibaba just launched a new store featuring Australian wines in cooperation with Vinehoo.com. 10 wine brands from 8 Australian regions will initially be stocked on Tmall.com, with 20 more set to be listed on the platform in coming months.
“The opening of the store is a landmark moment that builds on a year of strong growth for Australian wine in the Chinese export market,” said Andreas Clark, CEO of Wine Australia.
The launch also coincides with the inaugural Tmall 9.9 Global Wine and Spirits Festival, an online event aimed at introducing global wine and spirit brands to Chinese consumers.
Click here to learn more about this new store and recent trends in the wine industry in China.
