2020 Westpac Australia-China Business Sentiment Survey

AustCham Shanghai is proud to be partnering with Westpac to deliver the 2020 Westpac Australia-China Business Sentiment Survey, which is the largest survey of its kind for measuring the Australian business sentiment in China.

Due to the coronavirus outbreak, we will not be proceeding with our speaking tour report launch across Australia and China. Please check this page for updates regarding an online launch, date TBA.

What is the Westpac Australia-China Business Sentiment Survey?

The Survey is an in-depth analysis of the sentiments and outlook of Australian businesses in China. The Survey findings comprehensively describe and explore the opinions, strategies and challenges of Australian businesses in China.

Why should I read the 2020 Report?

If you are an Australian business looking at entering the Chinese market, or an existing business in China wishing to benchmark your results — this report provides insight into the Australia-China business environment and will assist you to identify opportunities for growth and areas for improvement.

How is this Survey unique?

The Survey is the largest survey to analyse the sentiment of Australian businesses operating in or with China. The 2020 report also uniquely showcases several case studies from key Australian businesses who have successfully navigated the Chinese market, providing the reader with further insight into on-the-ground opportunities and risks in China. It is also the only report that provides an in-depth analysis of two of the biggest challenges facing Australian businesses in China—e-commerce and the regulatory environment.

Who are the 2020 Survey participants and how were they surveyed?

The 2020 Survey includes sentiments from 216 businesses of varying sizes across more than 20 different industry sectors. The respondents fell under at least one of the following categories: (i) Australian businesses distributing products or providing services to China, (ii) Chinese entities with over 50% Australian ownership, (iii) Federal, State or Local Australian Government entity or (iv) AustCham Shanghai member.

2019 Business Sentiment Survey Report

Click here to download the 2019 Westpac Australia-China Business Sentiment Survey Report. The 2019 Report provides an insight into the current health of the Australia-China trade relationship, and features case studies from leading Australian brands in the China market: Hamilton Island, Cochlear, Tamburlaine Organic Wines, Wattle Health Australia and Simplot Australia.