China's Growing Appetite for Australian Premium Products
Leading Australian companies like winemaker Penfolds, premium Wagyu beef brand Mayura Station and Tasmanian sparkling wine brand Delamere are increasingly collaborating to appeal to affluent Chinese consumers whose appetite for Australian products continues to grow at an impressive rate. Last week, top Australian food and beverage brands held a series of VIP dinners that doubled as educational sessions for local participants.
Click here to know more about China's emerging connoisseurs and how some Australian brands are making an impact.
