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Treasury Wine Estates Wins Landmark Trademark Dispute

<p>Penfolds bottle over the Bund in Shanghai</p>

Treasury Wine Estates has won a landmark intellectual property battle in China, affirming its right to use and market the "Ben Fu" trademark - a Chinese transliteraton of its best-selling brand Penfolds. The decision ends a 6-year legal dispute.

Beijing’s High People’s Court concluded that a 2009 registrar of the trademark had failed to demonstrate any genuine use of the 'Ben Fu" name for wine or related activities.

“Protecting the integrity of our historic wine brands against trademark piracy is critical. We have never wavered in our commitment to defend our position as the rightful owner of the Ben Fu trademark in China, and we are absolutely thrilled with this decision.” Robert Foye, TWE president and managing director - Asia and Europe, told The Australian.

Click here to access the full article via The Australian.