Founder and President of Nihao Global Interviewed by the China Daily
Nigel has 20+ years business experience in the US, Australia, UK, Europe and in the Asian markets.
Once Nigel started travelling more extensively in Asia and in particular China he realised some of the challenges that face Western businesses trying to enter the market. Some of the tasks are quite basic but overwhelming for visitors who don't speak the language such as just getting around, taking taxis etc. Then there are the issues of actually doing business in China in regards to cultural barriers and differences in laws and operational procedures and so the idea for Nihao Global was born.
Click here to watch the full video interview.
