China Is Now Australia’s Top Wine Export Market
Exports by Australian wine producers to China have reached $474 million, recording a 51% jump in the last 12 months. To put this in perspective, wine exports to China were only valued at $27 million 10 years ago.
According to recent export figures published by Wine Australia, mainland China has now surpassed the United States as Australia's 1st wine export destination, helped by a booming demand for premium labels.
‘The demand for our premium wines in China shows no sign of abating and it is particularly pleasing to see high levels of engagement from key trade and media. The rapidly maturing palate of consumers and the ability to reach them through online platforms such as TMall has us confident that this growth will continue, particularly at higher price points.' said Adam O'Neill, Executive Director of wine exporter Negociants International.
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