The consumer packaged goods landscape in China is undergoing massive change. Consumers now want more superior products, but the marketplace mostly offers mass-market products.

Quality global manufacturers are becoming more aware of this dilemma and have realized the opportunity available to them in China.

The Silk Initiative was established to help connect great brands and products with Chinese consumers. Whether you’re already in China or on your way here, we have the expertise, passion and insight to help your China business strategy succeed.

As an expert brand, product and market consultancy, we are committed to providing you with route-to-market planning and a market execution team who are grounded in understanding the Chinese consumer and their specific needs.

Let us help you get your products into the hearts and homes of Chinese consumers.