Real World Consulting
Real World helps FMCG companies deliver growth in store by leveraging consumer and shopper insights and through building commercial capability. Via a tested and highly successful process, companies are guided to identify untapped opportunities in the categories in which they operate.
Our expertise is in:
-Strategic category management
-Point of purchase blueprint
-Integrated commercial planning
-Joint business planning
-Portfolio and brand strategy
-Market identification and prioritisation.
We harness and synthesise the best of what clients already have and then add to this base with our unique industry experience and frameworks. Our process strongly engages retailers and builds formidable 'joint value' relationships. Real World has an enviable track record, delivering client growth for over a decade. Our team has in excess of 50 years collective experience in Asia in executive Commercial, Marketing, Category and Retail Management roles. Please email Real World to discuss how we may be able to support your business.
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