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2022/05/27
  • Industry Insights
  • Video Insights

Video Insight with UMS: Growing Your Business with Mini Programs

Click here to watch the Video Insights with UMS

Following on from the release of the AustCham Shanghai Mini Program, AustCham Shanghai are pleased to collaborate with United Media Solution (UMS) for its regular video insights series. In this series, AustCham Shanghai partners with leading experts in market to provide the latest updates on industry trends and developments.


WeChat Mini Programs attract over 450 million daily users and for many businesses and organisations in China, a WeChat Mini Program can present solutions that can enhance business goals. In this video, United Media Solution discusses how a WeChat Mini Program can help grow businesses and the different ways businesses can take advantage of the capabilities of this WeChat integrated platform.

Based in the Melbourne office, Eric was the original member of UMS’s first office in Australia and has been responsible for developing and growing the business in Australia ever since.

A Chinese native, Eric moved to Australia in his teens and completed a Bachelor of Commerce with a double major in Marketing and Management from the University of Melbourne. Eric knows how overwhelming navigating the Chinese digital maze can be and is an expert in ensuring clients understand their China digital strategy to thrive in the Chinese market.

United Media Solution is a full-service Independent agency, specialising in digital marketing. aspire to be the best bilingual, cross cultural digital agency in China, UMS has supported major companies globally including De Beers Group, Bundaberg Brewed Drinks, Wine Australia, Air New Zealand, Dubai Expo 2020, Populous and many more.

United Media Solution (UMS) aspires to be the best bilingual, cross cultural digital agency in China. From their headquarters in China, they keep on top of the local and global trends to ensure they remain on the cutting edge of marketing. As experts in China, UMS can introduce your brand to Chinese consumers, not just in the main Tier One cities, but across Greater China.

UMS is a full-service independent agency, specialising in digital marketing since 2011. From their solid foundation in social media management and digital solutions to their marketing consultation and cultural analysis services, the company's focus is always on how they can help you better understand your target audience here in China.

UMS operates six offices in China, Australia and New Zealand. All of UMS management team – and a number of their staff – are Chinese nationals who have studied and lived or currently living abroad and the team is as comfortable in the international market as they are in China. The staff speak Mandarin, Cantonese and English.

If you are interested to know more about building a WeChat Mini Program, please contact the Sales team via email: sales@umssocial.com. You can also follow their official Wechat account via the QR code below.