Webinar Recap | Best Measures for Moving Brands Online in the China Market
AustCham Shanghai in partnership with RedFern Digital hosted a webinar on 16 April to discuss strategies on moving brands online in the China market. We would like to thank Ryan Molloy, CEO of RedFern Digital for providing an informative and insightful session for our attendees.
Ryan talked through the market reaction to the Covid-19 in China, factors to consider before entering the market, the online consuming behavior of the Chinese consumers and tips for doing branding and e-commerce effectively in China.
Ryan compared the major e-commerce platforms in China, and explained the role of social and paid media. He also introduced some of the effective online marketing tools such as product seeding, livestreaming, KOLs and in-app marketing.
To learn more, watch the webinar replay below. You may also download the webinar presentation.
