Rikki (born and raised in South Africa to German parents) is the founder of IKKI (small but brave) an infant/toddler brand making high end superfine merino wool products for 0-4year olds. Wool is Ricci's passion. Coming from 3 generations of wool processing it was clear that she would herself want to pass on this passion.

With a degree in textile engineering from Germany, 7 years working in Biella Italy, the central for high end yarns and luxurious fabrics including wool and 8 years in China, Rikki recognized a need for certified quality product - a big need she felt had not yet been properly met in China. Wool was the natural answer because it has so many benefits, especially for infants. Although IKKI ships worldwide and is a global brand, it sees China as one its most important markets.

IKKI was founded because Ricci wanted to do something meaningful that could have a positive impact on society and the way parents consume. Giving back is at the core of the business model with a percentage of all sales going to children in need. IKKI also hosts education forums to educate about the wonders of wool but also to create a platform to collaborate with like-minded brands.