AustCham Shanghai, AustCham Hong Kong, the Australian-China Business Council and Austrade invite you to join us at two back-to-back CIIE briefings.

At 9:00 am, Hon Dan Tehan Minister from Trade, Tourism and Investment, accompanied by Graham Fletcher, Australia’s Ambassador to the People’s Republic of China, David Olsson, National President of ACBC, and Bede Payne AustCham Shanghai CEO, will speak on current China market opportunities and challenges generated by the Australia-China relationship.

At 10:15 am, China FMCG Industry experts Frank Li, Managing Director of 31 Jiu, Nick Alston, Head of Commercial and Corporate Development China of Coles Group, Unice Liu, Managing Director and Partner of Baldwin Boyle Group and Ryan Molloy, CEO of Redfern Digital share China market realities and in-depth practical know-how for Australian brands to still make success in China.

Key Topics Covered

Minister’s Briefing

COVID-19 still presents a significant challenge globally, and the bilateral relationship between Australia and China continues to be tested, however the two countries still share deep economic, social, community and cultural links.

Please join us to hear from the Minister for Trade, Tourism and Investment, the Hon Dan Tehan MP, on the importance of the China market and opportunities and challenges being generated by the Australia-China commercial relationship.

FMCG Industry Briefing

Chinese consumers have altered the way they think about and purchase fast moving consumer goods (FMCG). Despite COVID there are still opportunities for imported FMCG goods as a growing number of families focus on products that keep themselves and their families safe and provide a healthy option. Coupled with the ‘Healthy China’ initiative, Australian brands can continue to capitalize on the Chinese desire for high quality, safe and authentic FMCG products, but in-depth practical know-how is required to make succeed.

AustCham Shanghai, are pleased to invite Baldwin Boyle Group Managing Director and Partner, Unice Liu, Coles Head of Commercial and Corporate Development, Nick Alston, 31Jiu Managing Director Frank Li, Redfern Digital CEO, Ryan Molloy as expert panelist on the Australia-China FMCG Industry Briefing- CIIE Edition to provide in-market, on-the-ground realities, key strategies for success and major case studies. The panel will discuss overall trends, consumer attitudes, routes to market, distribution channels, and answer your questions about how to access this market whilst borders are still closed to travel.