Webinar | COVID-19 - How Brands Can Respond to New Consumer Behaviours
Are you seeking strategic brand advice during the COVID-19 outbreak? What are the consumer behavior impacts we should expect to see in the coming weeks and months?
To hear this and more, tune in to AustCham Shanghai’s upcoming webinar on Thursday 26 March with Jessica Miao, Founder & CEO of United Media Solution (UMS) and Mark Tanner, Managing Director of China Skinny. We will discuss and share changes in consumer behavior we may expect to see, trends and implications for marketing strategies and subsequent strategic brand advice.
AGENDA:
1:30 PM - Jack Brady, CEO of AustCham Shanghai | Welcome
1:35 PM - Mark Tanner, Managing Director of China Skinny | Consumer behaviour as a result of the virus & trends and implications for marketing strategies
2:00 PM - Jessica Miao, Founder & CEO of United Media Solution (UMS) | Strategic Brand Advices
2:25 PM - Q&A
2:45 PM - Webinar finishes
SPEAKERS
Jessica Miao
Founder and CEO, United Media Solution
Jessica is Chief Executive Officer and Founder of UMS.
Based primarily in the Ningbo office, she is responsible for the overall business and frequently
travels between UMS’ offices in Auckland, Melbourne, Ningbo, Shanghai and Sydney to oversee
all aspects of the business, maintain relationships with staff and clients in
all markets and represent the company on an international level.
As the founder of UMS in 2011, Jessica identified a need
to help foreign businesses to navigate China's complex digital landscape and connect
with Chinese consumers through digital and social marketing communications.
Drawing on her media and digital marketing experience, she has grown UMS into a leading
international business and has built a strong reputation as an expert on marketing in
China with regular invitations to speak at business and trade events in China, New Zealand
and Australia.
Jessica graduated from the University of Canterbury (New
Zealand) in 2007 with a Bachelor degree in Mass Communication / Media Studies and
completed a postgraduate diploma in Film/TV/Media Studies at the University of
Auckland. She held media roles at Fairfax Media, Ningbo Daily Media Group and a
social media role with Kea New Zealand. Jessica has been honoured with a number of awards
including: Young Entrepreneur Award in 2012, Young Entrepreneurs of the
Year in 2013 and 2014. She was also recognised in The Zhejiang Top 100 Innovative Women
in 2017 and named a Top Ten Young Tech Entrepreneur in 2018.
She speaks both Mandarin and English and has significant
skills in Strategic Marketing, Social Media and Digital Marketing.
Mark Tanner
Managing Director, China Skinny
Mark
Tanner is managing director of China Skinny. He
has provided China-market growth strategies and research to around 200 brands
including Nike, Tourism Australia, Colgate, Reckitt Benckiser, IKEA,
Woolworths, Coles, SAIC Motors and IHG. His views on China have been quoted in
more than 200 international media outlets including Bloomberg, Reuters, FT, WSJ
and Forbes, where he is a columnist. Tanner authors the most-read newsletter
about marketing to China and is a regular keynote speaker addressing audiences
around the globe. Prior to moving to China, Mark rode his bike across Canada
solo in the middle of winter, hunted for ancient viking treasure in Iceland and
led the first unbroken journey from the source of the Blue Nile to the sea.
Register HERE, or scan the QR code below.