The coronavirus outbreak in China is having a major impact on Tourism and Hospitality Industries around the world. In the coming week, AustCham Shanghai will run a two-part webinar on latest updates and insights of the Tourism and Hospitality Industries.

Part One - Toursim | Saxon Booth, Dragon Trail Interactive

• Update on effects of coronavirus on the industry, including the Chinese travel trade and outbound destinations
• Case studies of responses by travel brands
• How to use digital to support the Chinese travel trade to recover and capitalize on the inevitable bounce back

SPEAKER

Saxon Booth
Director, Business Development, Dragon Trail Interactive

Saxon is Director of Business Development at Dragon Trail Interactive in Shanghai, a Chinese digital marketing and technology solutions agency working exclusively for the travel industry since 2009. Dragon Trail helps global travel brands on every continent to reach and connect with Chinese travelers and the Chinese travel trade online. Saxon leads a team charged with building new client partnerships, designing digital strategies and crafting tech solutions for travel brands across all industry verticals. Saxon has supported brands as diverse as Emirates Holidays, Princess Cruises, PromPerú, Bridgeclimb Sydney and Universal Studios Hollywood on both consumer and travel trade marketing strategy. Saxon is a fluent Chinese-speaker and has studied and worked in China since 2013.

Register HERE, or scan the QR code

A confirmation email will be sent to you with information on how to join the webinar once you have registered successfully. Please be kindly noted this is a member-only webinar.