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2022/05/27
  • Platinum Member

Platinum Member 2022: Penfolds

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We are excited to announce Penfolds as an AustCham Shanghai Platinum Member, and Tom King as the company nominee.

Penfolds has been a long-term partner of AustCham Shanghai and a member of the Chamber since 2015. We look forward to working closely with Penfolds to support the Australian business community in Shanghai and Greater China in the coming year!



Treasury Wine Estates is one of the world's largest wine companies, listed on the Australian Securities Exchange (ASX). Through world-class grape growing, winemaking and brand marketing, our business is focused on meeting evolving consumer interests across the globe, and on delivering sustainable growth.

Being one of their key divisions, Penfolds is globally regarded as benchmark of quality for new world wines for more than 178 years, committing to quality underpinned by a House Style with a multi-regional sourcing philosophy and blending approach that transcends borders to make wines from top quality grapes from the finest regions around the world.



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Based in Shanghai, Tom is Treasury Wine Estates’ Managing Director Penfolds and is responsible for elevating the Penfolds brand from a fine wine brand to a truly global luxury icon. With strengths in building strong partnerships with customers and developing high performing teams, Tom joined Treasury Wine Estates in 2013 as Commercial Director for Global Travel Retail and has since held multiple senior roles across the business, including Managing Director Europe and Managing Director Asia.