Australia-China Sports Summit

China is Australia’s most important trading partner and the most dynamic market to do business in the world. It is also the most exciting place for sport right now as it grapples with a rising middle class and a push to a consumption-led economy. The focus on sport is being led top down from the Chinese Government and has been earmarked as the nation's next big industry for the decades ahead.

The Chinese sports industry has the opportunity to grow new links with a country that punches above its weight when it comes to sport, both on and off the field. Australia has some of the best players, teams, codes, intellectual property, and expertise that has been built up from a culture in love with sport.

The inaugural Australia-China Sports Summit in October 2017 brought together industry professionals and experts from China and Australia to talk about the future of sport in both countries and the opportunities to collaborate and learn.

Visit our dedicated website and stay tuned for more information about the 2018 Australia-China Sports Summit.

Please contact our Senior Business Engagement Manager Helen Cai with any questions or sponsorship enquiries.