There are millions of smart business ideas - millions of entrepreneurs setting up companies to deliver a brilliant product or service. China has more than its fair share of exciting startups, which means the culture here is ripe for business success. Yet we hear from many companies who have successfully set up their business but have become frustrated by their inability to grow. For one reason or another their progress has slowed, and they are looking for something to kick-start them towards expansion. In a surprising number of cases, it is the business owner who is responsible for the stagnation of the company. The inspiration, single-mindedness, perseverance and attention to detail that breathed life into the business in the first place can become the millstone that drags it down. It’s important, then, for all companies to be aware of the traits within themselves as leaders that can lead to the arrested development of their China company.

To learn more, join our webinar on Thursday 7 May with Kristina Koehler-Coluccia, Head of Business Advisory at Woodburn Accountants & Advisors. In this session, Kristina will talk about top 10 leadership traits that can lead a company into disaster.

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SPEAKER

Kristina Koehler-Coluccia
Head of Business Advisory
Woodburn Accountants & Advisors

My name is Kristina Koehler-Coluccia and I am the Head of Business Advisory at Woodburn Accountants & Advisors. I am a Hong Kong-born European. I have over 16 years’ experience in helping foreign investors to sell their products and services into the Chinese market stress-free. I have worked with over 500 international companies, across industries and sectors on their market strategy, implementation and growth in China. And I continue to help companies to eliminate the complexities of corporate services and compliance in China.

I am a China business veteran who has experienced my fair share of successes and mistakes. I offer companies and entrepreneurs with valuable insights that help them to avoid costly errors. I absolutely love helping companies understand the opportunities of the Chinese market, implement their ideal structures (and there is no one fits-all structure) and help them focus on growth. I have developed a China Roadmap for "newbies" and "startups" entering the Chinese market. I look at evaluating the opportunities that China has to offer my clients, implement innovative and creative structures that protect your brand and overall business and finally focus on growth by offering financial and strategic analysis and advisory.