To align with the 2022 China International Import Expo (CIIE), and build upon last year’s highly successful FMCG Showcase, AustCham Shanghai will again run the Australia-China FMCG Showase 2022 in partnership with the Australia-China Business Council, AustCham China, Arete Group, UMS, Invest Shanghai, Shanghai Jingan Association of Enterprises with Foreign Investment, and supported by Austrade as part of the Shine with Australia campaign.

The Australia-China FMCG Showcase 2022, our key business matching event, will bring together Australian brands and key buyers with proven interest in Australian products. It provides brands with an invitation only Online Business Matching Mini Program Platform by Austrade to be shared with key buyer networks across Greater China. The event will also offer brand exposure across multiple social media platforms through on-site KOL live streaming initiatives.

This year’s Showcase will be held at Shanghai Grand Theatre on the day of the grand opening of the ‘The White Snake’ Ballet. Produced by Mr. Gao Rong as a cultural partnership between Shanghai Grand Theatre and The Australian Ballet, this event provides a significant ‘Brand Australia’ association.

We are calling on Expressions of Interest from brands and companies wanting to showcase as a sponsorship or brand partner.

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Partner&Brand Deck for more details