The Silk Initiative (TSI) is an Asia-based brand insight, strategy, and innovation consulting firm. Combining an in-house Insights and Strategy team along with an Innovation and Design team, TSI’s approach of data in and assets out provides end-to-end solutions for client needs. TSI also uses a unique suite of tools to better understand Asia’s dynamic markets and provide the best solutions for clients. From their base in Shanghai, with expert teams in Singapore and Australia, TSI helps clients around the globe make smarter brand and product decisions.

In 2023, TSI proudly became part of the Hotspex Group. Hotspex research platforms and digital advertising technologies power insights and media for 15 of the top 20 global advertisers in over 30 countries. Since 2019, Hotspex has been voted the #1 most innovative insights firm in North America, and among the top five globally, by the Greenbook Industry Trends Survey.