Meat & Livestock Australia (MLA) is a producer-owned company, working in partnership with industry and government to achieve a profitable and sustainable red meat and livestock industry. MLA's core activities include building demand for Australian red meat, improving market access and research and development. MLA works closely with industry to support customers from the retail and foodservice sector with activities such as training and promotions. These activities are underpinned by Australia's 'clean, green' image and our reputation as a supplier of safe, quality red meat - beef, lamb, mutton, goatmeat and wagyu beef. Australian cattle, sheep and goats are raised in a clean, pristine environment. Integrated food safety and quality assurance programs are part of the industry’s commitment to quality, safety and integrity.