Let us start with how it all began. We were let down when we ordered our High School senior apparel. This disappointment made us realise why this was so important to the group and that it could be done better. We turned our idea into a product and customers loved it. Since 2006 we have worked with more than 2,000 schools and 60 well recognised global companies worldwide creating custom apparel that uniquely reflects their groups identity.

Through our products we are fulfilling our purpose to advance the culture of belonging. We did it in a niche market and now we are building technology to give customers the tools to effortlessly design and purchase a product that uniquely represents their group. We are preparing to take Reform Clothing to the world and we are loving the challenge. Our current and future customers are the focus of everything we do. We make decisions in our customers world and actively avoid taking a Reformcentric perspective. We obsess over customer experience, happiness and delivering great value. Our aim is to build meaningful things of real value to customers. To focus on meaningful work we don't get distracted by quick, short term gains.