Responding to the Coronavirus: Strategic Advice from UMS
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success?
UMS has researched and gathered valuable insights into how the virus has impacted industries and organisation’s marketing in China. While this impact will be short lived for some, it is critical that all organisations shift their strategies in order to best accommodate for the continuing disruption caused by the virus.
Read more from UMS:
- Responding to the coronavirus: strategic brand advice
- Coronavirus 2020: How the FMCG industry should respond
- Coronavirus 2020: How the tourism industry should respond
- Coronavirus 2020: How the education industry should respond
- Coronavirus 2020: Risk identification for international trade
- Coronavirus 2020: How the aviation industry should respond
UMS (United Media Solution) is an award-winning marketing to Chinese agency. We are a full-service independent agency which specialises in digital and social marketing. UMS operates five offices in China, Australia and New Zealand.
