SME Seminar: Governance, Branding & Marketing, Made in China 2025, Labor Law

<p>Half-day SME Seminar with SwissCham</p>

AustCham Shanghai and SwissCham Shanghai are delighted to invite you to a half-day SME Seminar where we will discuss some of the most important topics and challenges that foreign SMEs face in China.

1. Corporate Governance for SMEs in China - by Giovanni Pisacane of GWA

Giovanni Pisacane will provide updated information to understand the key factors involved in organizing, structuring and managing a company in China.

He will focus on the critical issues that foreign investors and professionals encounter in China and provide a practical overview of Corporate Governance, Structure and Management of Foreign-Invested Enterprises under Chinese Law following the introduction of the 2015 Draft of the Foreign Investment Law. This latest reform will likely have a major impact on the investment landscape, as it calls for the replacement and unification of the three Foreign Investment Laws currently in place, resulting in important changes in the legal framework governing foreign investments.

The presentation will examine company structures, together with their functions and relevant liabilities, the positions held in a company in order to better understand the stakes each holds in Corporate Governance: the shareholders, legal representative, board of shareholders, board of directors, board of supervisors and the general manager.

2. Branding and Marketing in Chinese market - by Chantel Huang of Process Brand Evolution

Chantel Huang will share Thermos as an entire branding and marketing case to demonstrate its brand positioning in the Chinese market. She will also explain how to drive a marketing campaign tightly correlated with original brand core values ito enhance brand awareness in China.

Chantel will share how foreign brands leverage WeChat as a major social media tool to interact with their target audience and strengthen brand loyalty.

3. Made in China 2025: A New Competitive Landscape - by Stefan Kracht of Fiducia

China’s ambitious plan to transform itself into a high-tech power has stirred excitement as well as concerns among foreign SMEs. Will it turn China into a huge market for foreign technology and high-end products, or will it trigger new competitive challenges?

Fiducia Managing Director Stefan Kracht will address these questions by drawing from the consulting firm’s on-the-ground insights. The presentation will include:

- Snapshots of how the competitive landscape is shifting in specific industries, such as automotive, machinery, and med-tech
- An analysis of the strengths and weaknesses of Chinese companies
- Key actions foreign companies can take along their value chain to leverage their strengths in in China

4. The development and special applications of the Chinese labor law - by Karen Zhang of Comet AG

Karen will present the case of Comet AG, which has added employees continuously and now has over 100 staff in China. Looking back at the implementation of the new Chinese labor law in 2008, Karen will elaborate on the law’s special applications and how they developed in the last 10 years. She will also focus on best practices in the termination process, which has become one of the major issues HR and general management have to spend time on in China in the last years.

About our speakers

<p>Giovanni Pisacane</p>

Giovanni Pisacane - GWA

Giovanni Pisacane is a business lawyer specialized in International practice with a long experience in Arbitration and Mediation and member of IBA (International Bar Association). He has been practicing as a business lawyer since 1996. He completed his education in Private International Law at The Hague Academy in the Netherlands. In 2004 he founded GWA, an International legal and tax consulting firm, in Shanghai.

<p>Chantel Huang</p>

Managing Director, Shanghai of Process Brand Evolution

With over 12 years experience, Chantel Huang has deep understanding in different global business models and brand strategies. She has enormous passion to help clients build successful brand identities and positioning. Under her lead, Process Shanghai is serving both international and domestic major brands, e.g. Electrolux, iF Design, Pechoin, and Thermos.

<p>Stefan Kracht</p>

Stefan Kracht - Managing Director of Fiducia

Stefan leads Fiducia’s team of 120 specialists across its four offices, and oversees all strategic advisory support and outsourced commercial services. He helps international clients achieve their best possible strategic positioning and operational setup in Greater China, drawing from nearly two decades of trade and investment experience in the region. A Hong Kong-born German national, Stefan began his career with the Otto Group in Hamburg, continuing in Hong Kong and Shanghai. After working as a management consultant at Bain & Co. in London, he founded a components and materials trading company in Shanghai. Having sold that business, he joined Fiducia in 2005 and took over leadership in 2012.

<p>Karen Chang</p>

Karen Zhang - HR Director of Comet AG in China

Karen Zhang has been working as an HR generalist for 20 years. Since 2015, she is the HR Director of Comet AG in China and has previously led the personnel modules in M&A projects for several companies in different business sectors, closely dealing with labor law related issues.

*Fapiao: Please fill out the fapiao info form here: https://www.lediaocha.com/pc/s/5hsrdg. Please note that reception of the fapiao may take up to 7 working days after the event.

Cancellation Policy

Please note that if you need to cancel this booking we must receive your RSVP cancellation by email or fax no less than 48 hours in advance of an event, unless another specific cancellation date/time is notified in the event details. The Chamber will have to charge you full-price for the event if you do not cancel your attendance by the stated time. This is necessary to cover costs automatically incurred by AustCham Shanghai for events on registered attendees’ behalf.