Risky Business Series - Communicating in China
The first event in our new ‘risky business’ series, Communicating in China will discuss some recent high profile cases of where global brands have gone wrong, comparing them to the best in the game and who is doing it well.
With presentations from leaders in the legal community, the public relations industry, and consultants dedicated to managing risk and crisis management in Greater China, this session will unpick the cutthroat social media environment of China, the importance of staying up to date with central government announcements, and the journalism and KOL industry as key drivers of online debate.
With the ever discerning local consumer global brands need to ensure
they communicate effectively, legally, and to their brand. With participating
online obligatory to success, this session will leave you with some key tips to
help you manage your brands online presence and engagement in the public
Zhenyu Ruan - Partner, Shanghai, Baker McKenzie
Mr. Ruan is a Partner in Baker McKenzie Shanghai office. He specializes in corporate and M&A and regulatory advisory matters in China. He has acted for clients across a broad range of industries, and has extensive experience in advising clients on strategic joint ventures and business alliances, corporate/commercial and technology transactions, TMT regulatory matters as well as financial service and insurance regulatory matters.
Darren Burns, President, China and Chair, Creativity and Innovation, Weber Shandwick
Darren Burns is spearheading Weber Shandwick China’s growth and transformation into one of the region’s most exciting and forward thinking integrated communications agencies. His passion for nurturing creativity, driving innovation and delivering results-oriented campaigns has helped Weber Shandwick win no less than 10 “Agency of the Year” awards over the past three years.
A strategic communications veteran of 18 years, Darren’s breadth of experience extends from launching new companies and initiatives to guiding brands and industry leaders through a range of high profile, mission-critical situations, including food safety, product recalls and labor relations issues.
John Macpherson, Control Risks
John is a Senior Partner in Control Risks, Greater China and North Asia. He is responsible for Control Risks’ overall consulting practices across mainland China, Hong Kong, Macau, Taiwan, the Koreas and Mongolia. He also works closely with the region’s team of political risk analysts and experts.
*Fapiao: Please fill out the fapiao info form here: https://www.lediaocha.com/pc/s/5hsrdg. Please note that reception of the fapiao may take up to 7 working days after the event.
Cancellation Policy Please note that if you need to cancel this booking we must receive your RSVP cancellation by email or fax no less than 48 hours in advance of an event, unless another specific cancellation date/time is notified in the event details. The Chamber will have to charge you full-price for the event if you do not cancel your attendance by the stated time. This is necessary to cover costs automatically incurred by AustCham Shanghai for events on registered attendees’ behalf.