Digital Marketing Insights
Navigating digital marketing for your business in China can often be difficult; myriad platforms populate the landscape, trends can emerge and disappear in the blink of an eye, and innovative technologies can be both disruptive and constructive. Yet within this flux, it's clear that mobile usage continues to increase, social media is more important than ever for business, advertising is on the rise, and consumers are increasingly savvy.
How then, to make the most of digital marketing for your business? Join us and our experts from some of the most renowned marketing and branding agencies in Shanghai as we discuss these issues.
Andrew Kuiler, CEO, The Silk Initiative
Andrew is the founder and CEO of The Silk Initiative, China’s only specialized food and beverage insights-driven brand consultancy. A native Australian, Andrew has managed a global career in leadership positions at large global agencies in Shanghai, New York, and Sydney before carving out his own path with the launch of TSI.
With nearly 20 years of experience working with major brands including Campbell’s, PepsiCo, Arla, VitaCoco, Goodman Fielder, Pizza Hut, Unilever, US Dairy, and Mars Wrigley, Andrew has a strong understanding of the strategic approach brands need to thrive. His expertise has also led to him being featured in major publications including Entrepreneur Magazine and Smart Insights. He is highly sought after by think tanks, financial institutions, and government organizations for his insights on the Chinese consumer market and branding.
When he isn’t helping his clients prosper, you’ll find Andrew entertaining guests over a home-cooked meal, experimenting with new cuisines, or showcasing his 34 years of study on the bagpipes – much to the delight of his neighbours.
Jerry Clode, Head of Digital & Social Insight, Resonance
Jerry leads social and digital insight at Resonance.
First arriving in China in 1994, he is considered an expert in Chinese consumer culture. At Resonance, Jerry has developed SMART, a specific methodology to understand how Chinese digital behaviour is evolving.
His current international clients include Tiffany, H&M, Singapore Airlines, Shell and Bose. Jerry was a recipient of the Campaign Asia Digital A-List award both in 2017 and 2018. He is also a regular commentator on digital change in China for publications such as Ad Age, Jing Daily and the Business of Fashion.
Jerry is a kiwi, but speaks intelligible English.
Olivia Plotnick, Global Marketing Manager, Brandigo
Olivia is the Global Marketing Manager for Brandigo, a brand and communications agency helping international companies adjust their brand and digital strategy for the China market. Olivia is also on the Board of IPWS - International Professional Women’s Society as the Marketing and Communications Executive and is the Brand and Communications Manager for FitFam, a free fitness community.
Olivia is a China marketing enthusiast fascinated by the evolving digital ecosystem. Her passion for content creation and social media marketing has led her to manage Chinese social media accounts across different industries and create content aimed at increasing brand awareness and engagement.
Jessica Miao, Founder, United Media Solution
The entrepreneurial founder of United Media Solution, Jessica is renowned for her social media, communication and strategic skills. With over ten years of digital marketing experience, Jessica has forged an impressive reputation overseas and in her home country, China. It is this skill and strategic foresight that is at the heart of UMS – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market.
Jessica has UMS Communication firms located in Shanghai, Ningbo, Melbourne and Auckland, which provide China digital marketing solutions and software development services for enterprise-level brands.
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